"A Seasonal Marketing Strategy for a Coastal Resort Destination Area" by H. Leslie Furr

Selected Works of H. Leslie Furr (Emeritus) (1952-2020)

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A Seasonal Marketing Strategy for a Coastal Resort Destination Area

Visions of Leisure and Business (1992)

H. Leslie Furr, Georgia Southern University
Mark A. Bonn, Ph.D., Florida State University
Ed Seagle

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Keywords

Marketing strategy,
Coastal resort destination,
Marketing

Disciplines

Business

Publication Date

Fall 1992

Citation Information

H. Leslie Furr, Mark A. Bonn and Ed Seagle. "A Seasonal Marketing Strategy for a Coastal Resort Destination Area" Visions of Leisure and Business (1992)
Available at: http://works.bepress.com/hleslie-furr/20/