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Unpublished Paper
Cultural values in US and Japanese magazine advertising: A comparative content analysis.
(1984)
  • Hiroshi Tanaka, Professor
Abstract
U.S. and Japanese magazine advertising were content-analyzed from the perspective of cultural values.
Keywords
  • advertising,
  • cultural values,
  • content analysis
Publication Date
Spring May, 1984
Citation Information
Hiroshi Tanaka. "Cultural values in US and Japanese magazine advertising: A comparative content analysis." (1984)
Available at: http://works.bepress.com/hiroshi_tanaka/1/