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Energy Conservation Day: Symbolism doesn’t pay
The Pioneer (2014)
  • Hippu Salk Kristle Nathan, National Institute of Advanced Studies

The much publicised panting competition at school level on the occasion of Energy Conservation Day was a good effort to send message to consumers to influence their energy consumption behaviour. But the effect is minuscule.

As a child one might have walked or cycled to school. But as a breadwinner, once energy related decisions largely get influenced by one's income level and opportunities and restrictions.

  • Energy efficiency,
  • Demand side management,
  • T&D losses
Publication Date
December 20, 2014
Citation Information
Hippu Salk Kristle Nathan. "Energy Conservation Day: Symbolism doesn’t pay" The Pioneer (2014)
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