Presentation
Who’s Your Mammy?: Figuring Aunt Jemima
Pacific Undergraduate Research and Creativity Conference
(2007)
Abstract
In existence for over a century, the advertising icon Aunt Jemima remains a point of contention for many African Americans, despite a recent makeover that attempted to remove visual signifiers of slavery. To understand the icon's negativity, I explore its roots in slavery,the minstrel stage and The Exhibition of the Other. I then move to an analysis of "The Legend of Aunt Jemima," a series of advertisements produced in the 1920s, to determine how racism was manifested in the icon*s promotional materials.
Disciplines
Publication Date
May 5, 2007
Comments
Winner of the 2007 University of the Pacific Ethnic Studies Undergraduate Research Paper award.
Citation Information
Harrison W. Inefuku. "Who’s Your Mammy?: Figuring Aunt Jemima" Pacific Undergraduate Research and Creativity Conference (2007) Available at: http://works.bepress.com/hinefuku/14/