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Presentation
Peer pressure : its effect on survey results
Australian Tourism and Hospitality Research Conference
  • Adrian Bull, Southern Cross University
  • Maree Walo, Southern Cross University
  • Helen Breen, Southern Cross University
Document Type
Conference publication
Publication Date
1-1-1996
Abstract

The aim of this study was to investigate the relationship between special events expenditure and "social bravado" or peer pressure effects. The special event was the Northern Conference University Games (NCUSA games) held at Southern Cross University (SCU), Lismore 2-6 July 1995. Specifically the purpose of the study was to compare the results of recalled expenditure survey data using group vs individual interview, with a view to establishing the extent to which "social bravado" or peer pressure affects the results.

Citation Information

Bull, A, Walo, M & Breen, H 1996, 'Peer pressure : its effect on survey results', in G Prosser (ed.), Australian Tourism and Hospitality Research Conference, Coffs Harbour, NSW, 5-8 February, Bureau of Tourism Research, Canberra, ACT. ISBN: 0642244847