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Article
A Comparison of Alternative Procedures for Resolving Indeterminacies in the Theory of Reasoned Action
Social Behavior and Personality
  • Stephen G. Sapp, Iowa State University
  • Helen H. Jensen, Iowa State University
Document Type
Article
Publication Version
Published Version
Publication Date
1-1-1997
DOI
10.2224/sbp.1997.25.4.305
Abstract

Five suggested alternatives for resolving indeterminacies in the theory of reasoned action resulting from ill-formed intentions were examined for their ability to predict Japanese consumer intentions to eat U.S. beef. Assessment relied upon structural equation analysis of data collected from 594 respondents in a nationwide survey of Japanese beef consumers. The alternative that incorporated product characteristics associated with the diffusion of innovations model provided the best fit to the data and the best prediction of intentions. Implications are suggested for procedures for resolving attitude- and subjective norm-intention indeterminacies in the theory of reasoned action.

Comments

This is an article from Social Behavior and Personality 25 (1997): 305, doi: 10.2224/sbp.1997.25.4.305. Posted with permission.

Copyright Owner
Society for Personality Research (Inc.)
Language
en
File Format
application/pdf
Citation Information
Stephen G. Sapp and Helen H. Jensen. "A Comparison of Alternative Procedures for Resolving Indeterminacies in the Theory of Reasoned Action" Social Behavior and Personality Vol. 25 Iss. 4 (1997) p. 305 - 314
Available at: http://works.bepress.com/helen-jensen/167/