For many libraries, social media is usually another platform to share information about library resources and events. For some, the term has become overused so much that the social aspect has fallen by the wayside. Facebook page updates or tweets are only part of what you can bring to and achieve from social media.
In this article we discuss how students communicate with our academic library on Twitter, and how we used conversations to improve library spaces, technology, and services. We will explain the process of tracking and responding to student tweets, as well as the pros and cons of such an endeavor. Lastly, we will share our use of Application Programming Interface (API) generators and provide examples from institutions using this technology to communicate with students.
Available at: http://works.bepress.com/hector_escobar/4/