Developing a marketing orientation in hospital library services: A case reportMedical Reference Services Quarterly (2015)
When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.
Publication DateOctober 2, 2015
Citation InformationBasia Delawska-Elliott, Carrie Grinstead and Heather J. Martin. "Developing a marketing orientation in hospital library services: A case report" Medical Reference Services Quarterly Vol. 34 Iss. 4 (2015) p. 481 - 489
Available at: http://works.bepress.com/heather-j-martin/8/