Article
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption
European Journal of Operational Research
(2011)
Disciplines
Publication Date
June 1, 2011
DOI
10.1016/j.ejor.2010.12.010
Citation Information
Hani I. Mesak, Abdullahel Bari, Barry J. Babin, Laura M. Birou, et al.. "Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption" European Journal of Operational Research Vol. 211 Iss. 3 (2011) p. 642 - 649 Available at: http://works.bepress.com/hani-mesak/5/