"Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption" by Hani I. Mesak

Article

Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption

European Journal of Operational Research (2011)

Hani I. Mesak, Louisiana Tech University
Abdullahel Bari, Troy University
Barry J. Babin, Louisiana Tech University
Laura M. Birou, Louisiana Tech University
Anthony Jurkus, Louisiana Tech University

Link

Disciplines

Economics,
Operations and Supply Chain Management,
Public Relations and Advertising and
Marketing

Publication Date

June 1, 2011

DOI

10.1016/j.ejor.2010.12.010

Citation Information

Hani I. Mesak, Abdullahel Bari, Barry J. Babin, Laura M. Birou, et al.. "Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption" European Journal of Operational Research Vol. 211 Iss. 3 (2011) p. 642 - 649
Available at: http://works.bepress.com/hani-mesak/5/