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Selected Works of Hani Mesak
Article
On Comparing Alternative Advertising Policies of Pulsation
Decision Sciences (1992)
  • Hani I. Mesak, Louisiana Tech University
  • Ali F. Darrat, Louisiana Tech University
Link
Disciplines
Publication Date
May 1, 1992
DOI
10.1111/j.1540-5915.1992.tb00405.x
Citation Information
Hani I. Mesak and Ali F. Darrat. "On Comparing Alternative Advertising Policies of Pulsation" Decision Sciences Vol. 23 Iss. 3 (1992) p. 541 - 564
Available at: http://works.bepress.com/hani-mesak/41/