"An Aggregate Advertising Pulsing Model with Wearout Effects" by Hani I. Mesak

Selected Works of Hani Mesak

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Article

An Aggregate Advertising Pulsing Model with Wearout Effects

Marketing Science (1992)

Hani I. Mesak, Louisiana Tech University

Link

Disciplines

Economics,
Public Relations and Advertising and
Marketing

Publication Date

August 1, 1992

DOI

10.1287/mksc.11.3.310

Citation Information

Hani I. Mesak. "An Aggregate Advertising Pulsing Model with Wearout Effects" Marketing Science Vol. 11 Iss. 3 (1992) p. 310 - 326
Available at: http://works.bepress.com/hani-mesak/40/