"On modeling the advertising-operations interface under asymmetric competition" by Hani I. Mesak

Selected Works of Hani Mesak

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Article

On modeling the advertising-operations interface under asymmetric competition

European Journal of Operational Research (2015)

Hani I. Mesak, Louisiana Tech University
Abdullahel Bari, College of Business and Technology
Michael S. Luehlfing, Louisiana Tech University
Fei Han, United States Department of Agriculture

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Disciplines

Economics,
Public Relations and Advertising and
Industrial Organization

Publication Date

January 1, 2015

DOI

10.1016/j.ejor.2014.07.009

Citation Information

Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing and Fei Han. "On modeling the advertising-operations interface under asymmetric competition" European Journal of Operational Research Vol. 240 Iss. 1 (2015) p. 278 - 291
Available at: http://works.bepress.com/hani-mesak/4/