"A pulsing model of advertising competition: A game theoretic approach, part A

Selected Works of Hani Mesak

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A pulsing model of advertising competition: A game theoretic approach, part A — Theoretical foundation

European Journal of Operational Research (1995)

Hani I. Mesak, Louisiana Tech University
James A. Calloway, Louisiana Tech University

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Disciplines

Economics,
Operations and Supply Chain Management,
Econometrics,
Public Relations and Advertising and
Applied Mathematics

Publication Date

October 1, 1995

DOI

10.1016/0377-2217(94)00112-P

Citation Information

Hani I. Mesak and James A. Calloway. "A pulsing model of advertising competition: A game theoretic approach, part A — Theoretical foundation" European Journal of Operational Research Vol. 86 Iss. 2 (1995) p. 231 - 248
Available at: http://works.bepress.com/hani-mesak/36/