Article
A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings
European Journal of Operational Research
(1995)
Disciplines
Publication Date
November 1, 1995
DOI
10.1016/0377-2217(94)00113-Q
Citation Information
Hani I Mesak and James A Calloway. "A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings" European Journal of Operational Research Vol. 86 Iss. 3 (1995) p. 422 - 433 Available at: http://works.bepress.com/hani-mesak/35/