"A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings" by Hani I Mesak

Selected Works of Hani Mesak

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A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings

European Journal of Operational Research (1995)

Hani I Mesak, Louisiana Tech University
James A Calloway, Louisiana Tech University

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Disciplines

Applied Mathematics,
Operations and Supply Chain Management and
Mathematics

Publication Date

November 1, 1995

DOI

10.1016/0377-2217(94)00113-Q

Citation Information

Hani I Mesak and James A Calloway. "A pulsing model of advertising competition: A game theoretic approach, part B — Empirical application and findings" European Journal of Operational Research Vol. 86 Iss. 3 (1995) p. 422 - 433
Available at: http://works.bepress.com/hani-mesak/35/