"A Competitive Advertising Model: Some Theoretical and Empirical Results" by H. I. Mesak

Selected Works of Hani Mesak

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Article

A Competitive Advertising Model: Some Theoretical and Empirical Results

Journal of the Operational Research Society (1993)

H. I. Mesak, Louisiana Tech University
A. F. Darrat, Louisiana Tech University

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Disciplines

Economics and
Operations and Supply Chain Management

Publication Date

May 1, 1993

DOI

10.1057/jors.1993.85

Citation Information

H. I. Mesak and A. F. Darrat. "A Competitive Advertising Model: Some Theoretical and Empirical Results" Journal of the Operational Research Society Vol. 44 Iss. 5 (1993) p. 491 - 502
Available at: http://works.bepress.com/hani-mesak/34/