"Changing market conditions and advertising strategies: theory and evidence" by H I Mesak

Selected Works of Hani Mesak

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Article

Changing market conditions and advertising strategies: theory and evidence

Journal of the Operational Research Society (1998)

H I Mesak, Louisiana Tech University
A F Darrat, Louisiana Tech University

Link

Disciplines

Economics,
Operations and Supply Chain Management and
Public Relations and Advertising

Publication Date

January 1, 1998

DOI

10.1057/palgrave.jors.2600476

Citation Information

H I Mesak and A F Darrat. "Changing market conditions and advertising strategies: theory and evidence" Journal of the Operational Research Society Vol. 49 Iss. 1 (1998) p. 42 - 51
Available at: http://works.bepress.com/hani-mesak/33/