Article
Effects of retailers and consumer adoption processes on diffusion of new subscribed services
Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3)
(1998)
Publication Date
January 1, 1998
Citation Information
Hani I. Mesak, David L. Wright and Kenneth M. Washer. "Effects of retailers and consumer adoption processes on diffusion of new subscribed services" Proceedings of the 1997 Annual Meeting of the Decision Sciences Institute. Part 1 (of 3) (1998) p. 334 - 336 Available at: http://works.bepress.com/hani-mesak/31/