"A dynamic marketing-operations interface model of new product updates" by R. Samuel Sale

Selected Works of Hani Mesak

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Article

A dynamic marketing-operations interface model of new product updates

European Journal of Operational Research (2017)

R. Samuel Sale, University of Texas at Austin
Hani I. Mesak, Louisiana Tech University
R. Anthony Inman, Louisiana Tech University

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Disciplines

Economics,
Operations and Supply Chain Management and
Marketing

Publication Date

February 1, 2017

DOI

10.1016/j.ejor.2016.07.051

Citation Information

R. Samuel Sale, Hani I. Mesak and R. Anthony Inman. "A dynamic marketing-operations interface model of new product updates" European Journal of Operational Research Vol. 257 Iss. 1 (2017) p. 233 - 242
Available at: http://works.bepress.com/hani-mesak/3/