Article
Incorporating price, advertising and distribution in diffusion models of innovation: some theoretical and empirical results
Computers & Operations Research
(1996)
Disciplines
Publication Date
October 1, 1996
DOI
10.1016/0305-0548(96)81677-7
Citation Information
Hani I. Mesak. "Incorporating price, advertising and distribution in diffusion models of innovation: some theoretical and empirical results" Computers & Operations Research Vol. 23 Iss. 10 (1996) p. 1007 - 1023 Available at: http://works.bepress.com/hani-mesak/29/