"On the generalizability of advertising pulsation monopoly results to an oligopoly" by Hani I. Mesak

Selected Works of Hani Mesak

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Article

On the generalizability of advertising pulsation monopoly results to an oligopoly

European Journal of Operational Research (1999)

Hani I. Mesak, Louisiana Tech University

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Disciplines

Economics,
Operations and Supply Chain Management and
Public Relations and Advertising

Publication Date

September 1, 1999

DOI

10.1016/S0377-2217(98)00242-2

Citation Information

Hani I. Mesak. "On the generalizability of advertising pulsation monopoly results to an oligopoly" European Journal of Operational Research Vol. 117 Iss. 3 (1999) p. 429 - 449
Available at: http://works.bepress.com/hani-mesak/28/