"Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models" by H I Mesak

Selected Works of Hani Mesak

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Article

Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models

Journal of the Operational Research Society (1998)

H I Mesak, Louisiana Tech University
T L Means, Louisiana Tech University

Link

Disciplines

Economics,
Operations and Supply Chain Management and
Public Relations and Advertising

Publication Date

December 1, 1998

DOI

10.1057/palgrave.jors.2600647

Citation Information

H I Mesak and T L Means. "Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models" Journal of the Operational Research Society Vol. 49 Iss. 12 (1998) p. 1260 - 1269
Available at: http://works.bepress.com/hani-mesak/27/