"Hybrid subgames and copycat games in a pulsing model of advertising competition" by H I Mesak

Selected Works of Hani Mesak

Follow Contact

Article

Hybrid subgames and copycat games in a pulsing model of advertising competition

Journal of the Operational Research Society (1999)

H I Mesak, Louisiana Tech University
J A Calloway, Louisiana Tech University

Link

Disciplines

Economics,
Operations and Supply Chain Management and
Public Relations and Advertising

Publication Date

August 1, 1999

DOI

10.1057/palgrave.jors.2600776

Citation Information

H I Mesak and J A Calloway. "Hybrid subgames and copycat games in a pulsing model of advertising competition" Journal of the Operational Research Society Vol. 50 Iss. 8 (1999) p. 837 - 849
Available at: http://works.bepress.com/hani-mesak/26/