Article
Hybrid subgames and copycat games in a pulsing model of advertising competition
Journal of the Operational Research Society
(1999)
Publication Date
August 1, 1999
DOI
10.1057/palgrave.jors.2600776
Citation Information
H I Mesak and J A Calloway. "Hybrid subgames and copycat games in a pulsing model of advertising competition" Journal of the Operational Research Society Vol. 50 Iss. 8 (1999) p. 837 - 849 Available at: http://works.bepress.com/hani-mesak/26/