"Optimal advertising pulsation policies: a dynamic programming approach" by H I Mesak

Selected Works of Hani Mesak

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Article

Optimal advertising pulsation policies: a dynamic programming approach

Journal of the Operational Research Society (2001)

H I Mesak, Louisiana Tech University
H Zhang, East Central University

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Disciplines

Operations and Supply Chain Management,
Public Relations and Advertising and
Computer Sciences

Publication Date

November 1, 2001

DOI

10.1057/palgrave.jors.2601219

Citation Information

H I Mesak and H Zhang. "Optimal advertising pulsation policies: a dynamic programming approach" Journal of the Operational Research Society Vol. 52 Iss. 11 (2001) p. 1244 - 1255
Available at: http://works.bepress.com/hani-mesak/21/