"On the impact of initial performance on the effectiveness of advertising pulsation policies" by H I Mesak

Selected Works of Hani Mesak

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Article

On the impact of initial performance on the effectiveness of advertising pulsation policies

Journal of the Operational Research Society (2002)

H I Mesak, Louisiana Tech University

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Disciplines

Computer Sciences,
Operations and Supply Chain Management and
Public Relations and Advertising

Publication Date

November 1, 2002

DOI

10.1057/palgrave.jors.2601449

Citation Information

H I Mesak. "On the impact of initial performance on the effectiveness of advertising pulsation policies" Journal of the Operational Research Society Vol. 53 Iss. 11 (2002) p. 1247 - 1255
Available at: http://works.bepress.com/hani-mesak/20/