"On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition" by Hani I. Mesak

Article

On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition

International Journal of Production Economics (2016)

Hani I. Mesak, Louisiana Tech University
Abdullahel Bari, College of Business and Technology
Rob Blackstock, Louisiana Tech University

Link

Disciplines

Economics,
Operations and Supply Chain Management,
Public Relations and Advertising and
Industrial Organization

Publication Date

October 1, 2016

DOI

10.1016/j.ijpe.2016.06.028

Citation Information

Hani I. Mesak, Abdullahel Bari and Rob Blackstock. "On the robustness and strategic implications of a parsimonious advertising – inventory competitive model with extensions to pricing competition" International Journal of Production Economics Vol. 180 (2016) p. 38 - 47
Available at: http://works.bepress.com/hani-mesak/2/