Article
An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion
Journal of International Marketing
(2005)
Publication Date
June 1, 2005
DOI
10.1509/jimk.13.2.1.64859
Citation Information
Sean Dwyer, Hani Mesak and Maxwell Hsu. "An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion" Journal of International Marketing Vol. 13 Iss. 2 (2005) p. 1 - 27 Available at: http://works.bepress.com/hani-mesak/15/