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Selected Works of Hani Mesak
Article
An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion
Journal of International Marketing (2005)
  • Sean Dwyer, Louisiana Tech University
  • Hani Mesak, Louisiana Tech University
  • Maxwell Hsu, University of Wisconsin–Whitewater
Link
Disciplines
Publication Date
June 1, 2005
DOI
10.1509/jimk.13.2.1.64859
Citation Information
Sean Dwyer, Hani Mesak and Maxwell Hsu. "An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion" Journal of International Marketing Vol. 13 Iss. 2 (2005) p. 1 - 27
Available at: http://works.bepress.com/hani-mesak/15/