"Optimal advertising pulsation policy for a continuous model of advertising competition" by Hani I. Mesak

Selected Works of Hani Mesak

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Article

Optimal advertising pulsation policy for a continuous model of advertising competition

(2006)

Hani I. Mesak
Hongkai Zhang

Link

Disciplines

Economics and
Public Relations and Advertising

Publication Date

January 1, 2006

DOI

10.1016/S0276-8976(06)12019-2

Citation Information

Hani I. Mesak and Hongkai Zhang. "Optimal advertising pulsation policy for a continuous model of advertising competition" Vol. 12 (2006)
Available at: http://works.bepress.com/hani-mesak/14/