Article
Optimal advertising pulsation policy for a continuous model of advertising competition
(2006)
Disciplines
Publication Date
January 1, 2006
DOI
10.1016/S0276-8976(06)12019-2
Citation Information
Hani I. Mesak and Hongkai Zhang. "Optimal advertising pulsation policy for a continuous model of advertising competition" Vol. 12 (2006) Available at: http://works.bepress.com/hani-mesak/14/