"The Role of a Psychographic Approach in Segmenting Electorates' Voting Behavior and Party Identification" by Kevin Kuan Shun Chiu

Selected Works of Hani Mesak

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The Role of a Psychographic Approach in Segmenting Electorates' Voting Behavior and Party Identification

Journal of Political Marketing (2010)

Kevin Kuan Shun Chiu, Lunghwa University of Science and Technology
C. Richard Huston, Louisiana Tech University
Hani I. Mesak, Louisiana Tech University
T. Hillman Willis, Louisiana Tech University

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Disciplines

Public Relations and Advertising,
Marketing and
Sociology

Publication Date

February 16, 2010

DOI

10.1080/15377850903472521

Citation Information

Kevin Kuan Shun Chiu, C. Richard Huston, Hani I. Mesak and T. Hillman Willis. "The Role of a Psychographic Approach in Segmenting Electorates' Voting Behavior and Party Identification" Journal of Political Marketing Vol. 9 (2010) p. 34 - 54
Available at: http://works.bepress.com/hani-mesak/13/