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Selected Works of Hani Mesak
Article
On the superiority of pulsing under a concave advertising market potential function
European Journal of Operational Research (2009)
  • Hani I. Mesak, Louisiana Tech University
  • T. Selwyn Ellis, Louisiana Tech University
Link
Disciplines
Publication Date
April 1, 2009
DOI
10.1016/j.ejor.2008.01.023
Citation Information
Hani I. Mesak and T. Selwyn Ellis. "On the superiority of pulsing under a concave advertising market potential function" European Journal of Operational Research Vol. 194 Iss. 2 (2009) p. 608 - 627
Available at: http://works.bepress.com/hani-mesak/10/