SelectedWorks - Hani Mesak

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Selected Works of Hani Mesak

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Works
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About Hani Mesak

Present	Professor, Louisiana Tech University ‐ Marketing and Analysis
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

Marketing

optimal service capacity, advertising operations, marketing management, and strategic marketing

Phone: (318) 257- 3506

Fax: (318) 257- 4253

Email: mesak@latech.edu

Office: COBB 333

Article

A dynamic marketing-operations interface model of new product updates

European Journal of Operational Research (2017)

R. Samuel Sale, Hani I. Mesak and R. Anthony Inman

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Article

On the robustness and strategic implications of a parsimonious advertising ...

International Journal of Production Economics (2016)

Hani I. Mesak, Abdullahel Bari and Rob Blackstock

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Article

Pulsation in a competitive model of advertising-firm's cost interaction

European Journal of Operational Research (2015)

Hani Ibrahim Mesak, Abdullahel Bari and Qin Lian

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Article

On modeling the advertising-operations interface under asymmetric competition

European Journal of Operational Research (2015)

Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing and Fei Han

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Article

Examining the Moderating Role of National Culture on an Extended ...

Journal of Global Information Technology Management (2011)

Khaled A. Alshare, Hani I. Mesak, Elizabeth E. Grandon and Masood A. Badri

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Article

Optimum advertising policy over time for subscriber service innovations in ...

European Journal of Operational Research (2011)

Hani I. Mesak, Abdullahel Bari, Barry J. Babin, Laura M. Birou, et al.

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Article

The Impact Of Information Technology Investments On Managerial Decision Making ...

Journal of Applied Business Research (2011)

T. Selwyn Ellis, K. Michael Casey and Hani I. Mesak

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Article

On optimal service capacity allocation policy in an advance selling ...

European Journal of Operational Research (2010)

Hani I. Mesak, Hongkai Zhang and Joe M. Pullis

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Article

Optimal multi-period service capacity allocation and pricing allowing for uncertain ...

Journal of the Operational Research Society (2010)

Hongkai Zhang and Hani I. Mesak

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Article

The Role of a Psychographic Approach in Segmenting Electorates' Voting ...

Journal of Political Marketing (2010)

Kevin Kuan Shun Chiu, C. Richard Huston, Hani I. Mesak and T. Hillman Willis

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Article

On the superiority of pulsing under a concave advertising market ...

European Journal of Operational Research (2009)

Hani I. Mesak and T. Selwyn Ellis

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Article

Optimal advertising pulsation policy for a continuous model of advertising ...

(2006)

Hani I. Mesak and Hongkai Zhang

Link

Article

Government Programs and Diffusion of Innovations in Taiwan: An Empirical ...

Journal of Nonprofit & Public Sector Marketing (2005)

Maxwell K. Hsu and Hani I. Mesak

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Article

An Exploratory Examination of the Influence of National Culture on ...

Journal of International Marketing (2005)

Sean Dwyer, Hani Mesak and Maxwell Hsu

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Article

A NOTE ON ADVERTISING COMPETITION IN A DUOPOLISTIC MARKET

(2005)

Hongkai Zhang and Hani I. Mesak

Article

Optimum Procurement Plan for Assembled Computers on Anniversary Sale: The ...

Journal of Management Information and Decision Sciences (2005)

Jinson J. Erinjeri, Hani I. Mesak and Jun-Ing Ker

Link

Article

Classifying the Stability Scores of the Big-Three American Automotive Companies ...

Journal of Management Information and Decision Sciences (2004)

Khaled Alshare, Xueming Luo and Hani I. Mesak

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Article

An Empirical Inquiry into New Subscriber Services under Interdependent Adoption ...

Journal of Service Research (2003)

Hani I. Mesak and Ali F. Darrat

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Article

On deriving and validating comparative statics of a symmetric model ...

Computers & Operations Research (2003)

Hani I. Mesak

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Article

On the impact of initial performance on the effectiveness of ...

Journal of the Operational Research Society (2002)

H I Mesak

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Article

Optimal Pricing of New Subscriber Services under Interdependent Adoption Processes

Journal of Service Research (2002)

Hani I. Mesak and Ali F. Darrat

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Article

Optimal advertising pulsation policies: a dynamic programming approach

Journal of the Operational Research Society (2001)

H I Mesak and H Zhang

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Article

Ethical Judgments of College Students: An Empirical Analysis

The Journal of Education for Business (2000)

Tami L. Knotts, Tara Burnthorne Lopez and Hani I. Mesak

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Article

On the generalizability of advertising pulsation monopoly results to an ...

European Journal of Operational Research (1999)

Hani I. Mesak

Link

Article

Examining the Impact of the 1986 Tax Reform Act on ...

The Financial Review (1999)

K. Mike Casey, Dwight C. Anderson, Hani I. Mesak and Ross N. Dickens

Link

About Hani Mesak

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Research Works (41)