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Contribution to Book
Engaging with the media
An introduction to public relations: From theory to practice
  • Hamish McLean, Bond University
  • Richard Phillipps, Bond University
Date of this Version
1-1-2009
Document Type
Book Chapter
Publication Details

Citation only.

McLean, H., & Phillipps, R. (2009). Engaging with the media. In J. Chia & G. Synnott (Eds.), An introduction to public relations: From theory to practice (pp. 299-330). South Melbourne: Oxford University Press.

Access the publisher's website.

© Copyright Oxford University Press, 2009. 2nd edition, 2012

ISBN
9780195564655, 9780195578607
Abstract
Extract:Presenting the public face of an organisation is a key role of the public relations practitioner. Often this is done through achieving media coverage for the organisation. The mass media are important because of their reach, their believability, and their timeliness, although the bombardment of information from them can be overwhelming. This chapter discusses a wide range of traditional media - newspapers, radio, television, magazines, and newsletters (see Chapter 12 for new media).
Citation Information
Hamish McLean and Richard Phillipps. "Engaging with the media" 1stSouth MelbourneAn introduction to public relations: From theory to practice (2009) p. 299 - 330
Available at: http://works.bepress.com/hamish_mclean/4/