Service innovations, enabled by the confluence of big data, mobile solutions, cloud, social, and cognitive computing, and the Internet of Things, have gained a lot of attention among many enterprises in the past few years because they represent promising ways for companies to effectively and rapidly deliver new services. But one of today's most pervasive and bedeviling challenges is how to start this journey and stay on course. In this paper, we review some of the important developments in this area and reports the views voiced by five industry leaders from IBM, Cisco, HP, and ISSIP at a panel session at the 24th Annual Compete through Service Symposium in 2013. Panelists provided an extensive list of recommendations to academicians and professionals. The biggest conclusion is that all of the information and communications technology (ICT)-enabled service innovations need to be human-centered and focused on co-creating value.