© 2016 IEEE. It is largely known that objective criteria like profit and market-share drive the decisions of engineering business processes. However, there are cases where subjective criteria (e.g., reputation and attitude) need also to be taken into account, which will definitely impact the objective criteria. These cases fall into examining business processes from a social perspective. This paper discusses the mechanisms of making a business process's components (task, person, and machine) exhibit certain social qualities like selfishness and goodwill. This exposure is dependent on three criteria that are resource availability, transactional properties of tasks, and profit. An online system demonstrates the use of these criteria when capturing and quantifying the social qualities in business processes.