This research identified common goals, actions, and design strategies of university campus master plans in the USA, by analyzing 50 randomly selected master plans. Four design strategies were distilled, based on the top goals and actions: transition from (1) a deficient campus to a complete campus, (2) an isolated campus to a contextual campus, (3) a fragmented campus to a cohesive campus, and (4) a brown campus to an ecological campus. In addition, seven campus form dimensions were distilled: (1) land use organization (arrangement of space and facilities), (2) compactness, (3) connectivity, (4) spatial configuration, (6) campus living, (7) greenness, and (8) context. These seven dimensions can provide a theoretical framework for analyzing campus form and guide future empirical research in this area.