Skip to main content
Article
An Experimental Study on the Effects of Website Interactivity on Hedonic and Utilitarian Motivations
INFORMS Conference 2008, Washington DC (2008)
  • Hafizul Islam, University of Melbourne
Publication Date
October, 2008
Citation Information
Hafizul Islam. "An Experimental Study on the Effects of Website Interactivity on Hedonic and Utilitarian Motivations" INFORMS Conference 2008, Washington DC (2008)
Available at: http://works.bepress.com/hafizul_islam/13/