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About HaeEun Helen Chun

Professor Helen Chun is an Associate Professor of Services Marketing at the Cornell School of Hotel Administration. She earned her PhD in Business Administration (Marketing) from the Marshall School of Business at the University of Southern California. Professor Helen Chun’s research focuses on managing and enhancing consumer experience in the service setting with particular interests in the customer experience design, the role of emotions in consumer experience, branding, and prosocial and sustainability-related marketing issues. Her ongoing work examines technology-driven consumer insights and explores how an evolving high-tech interface disrupts the traditional marketing communications, fundamentally transforming consumer experiences throughout the consumer journey. Her research papers have been published in leading marketing and services journals, such as Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research, and Service Science.

Professor Chun teaches Consumer Behavior and Marketing Management for Services. She has been honored with the Hotel School's Teacher of the Year Award multiple times (at both undergraduate and graduate levels), the Ted Teng '79 Dean's Teaching Excellence Award, and the Merrill Presidential Scholar Outstanding Educator Award at Cornell University.

Positions

2017 - Present Associate Professor of Services Marketing, Cornell University School of Hotel Administration
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Present Associate Professor, Cornell University School of Hotel Administration
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2009 - 2017 Assistant Professor, Cornell University School of Hotel Administration
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Curriculum Vitae




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Honors and Awards

  • Teacher of the Year Award (undergraduate elective), Cornell School of Hotel Administration, 2017
  • Teacher of the Year Award (sophomore core), Cornell School of Hotel Administration, 2016
  • Merrill Presidential Scholar Outstanding Educator Award, Cornell University, 2015
  • Cornell Small Grant Award ($7,000), Institute of Social Science, Cornell University, 2015
  • Teacher of the Year Award (graduate elective), Cornell School of Hotel Administration, 2015
  • The Best Paper in the Social Responsibility & Sustainability Track, American Marketing Association
  • Summer Educators’ Conference, 2013
  • Teacher of the Year Award (sophomore core), Cornell School of Hotel Administration, 2011
  • Ted Teng ’79 Dean’s Teaching Excellence Award, Cornell School of Hotel Administration, 2011
  • $1,000 Grant, Junior Faculty Institute, Cornell University Center for Teaching Excellence, 2011
  • PhD Excellence in Teaching Award, Marketing Dept., University of Southern California, 2008
  • AMA-Sheth Doctoral Consortium Fellow, University of Missouri-Columbia, 2008
  • Houston Doctoral Symposium Fellow, 2007
  • Member of the Honor Society of Phi Kappa Phi
  • University of Southern California Doctoral Fellowship, 2004-2008
  • The Best Article of the Year Award, Korean Society of Consumer Studies, 2003
  • Seoul National University Fellowship, 1996-2001


Education

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2009 PhD in Marketing, University of Southern California ‐ Marshall School of Business
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2001 MS in Consumer Studies, Seoul National University
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1999 BS in Consumer Studies, Seoul National University
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Contact Information

Services Marketing
565F Statler Hall
Phone: 607.255.3828

Email:


Articles (13)