This study aimed to analyze the implementation of CBE principles in the ecotourism management. This quantitative study investigates the relationship between independent variables and the implementation of CBE principles. This research was conducted in three ecotourism areas: Coban Rondo, Coban Talun, and Paralayang. Visitors of those three ecotourism were used as the samples of this study (±375 visitors). The data would be analyzed using multiple regression to determine the relationship between several variables to the implementation of CBE principles. A Two-Way ANOVA had been used to see whether variables had a significant influence on CBE. According to the results of multiple regression analysis, only Coban Rondo shows a significant relationship. The findings of analysis show a significant influence, which is only shown by the varied motives for traveling to Coban Talun and Paralayang. The distinction in BNT notation arises exclusively in Paralayang, whereas no notational difference appears in Coban Talun.