|Present||Academic (Teaching), Research Assistant, Southern Cross University ‐ School of Business and Tourism|
Professional Service and Affiliations
|Present||Association Membership, Council for Australian Tourism and Hospitality Education (CAUTHE)|
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Antecedents of organic food products intention and behaviour Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 (2018)
The paper reports key findings from testing an extended model based on the theory of planned behaviour, which was presented at ANZMAC in 2017. The model captured six antecedents of organic food purchase intention (OFPI), ...
Factors influencing buying behaviour of organic food products Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017 (2017)
Organic food products are gaining popularity, due to their health benefits and low environmental impact. However acceptance of organic food products is low, especially for young consumers in India. For this group of consumers, little ...
Factors influencing buying behaviour of organic food : an empirical study of young consumers in India MA thesis, Southern Cross University, Lismore, NSW (2019)
The factors that drive organic food (OF) buying intentions and consumption behaviours of young Indians is poorly understood. The research investigated these factors along with the moderating effect of cultural values. Data were obtained from ...