The Business Aha! Tip books, offered by the CCI Press, are by the creators of Boise State Public Radio's long running radio feature program, Idaho Business Matters. Gundy Kaupins and Nancy Napier bring their ideas and wit to the book series, starting with this book on creativity. Other books — on management topics ranging from performance to ethics — will offer snappy, easy to read tips and "Use It Now" sections for immediate application of the ideas.