Article
Can Business Save the Earth? : Innovating Our Way to Sustainability
Choice: Current Reviews for Academic Libraries
(2018)
Abstract
Lennox (UVA) and Chatterji (Duke) developed a model that businesses can consider when addressing climate change and environmental sustainability. Innovators who anticipate unmet needs can provide new technologies to help managers and investors help customers demand environmentally friendly goods and services. Lobbyists, universities, global trade associations, business partners, national labs, and governments also play a role. The authors endorse open innovation in which organizations such as General Motors invest in the development of hydrogen fuel-cell vehicles and work with Toyota, Ballard Power Systems, and universities to enhance those vehicles. To market innovations, managers such as Elon Musk (PayPal, SpaceX, Tesla) need a long-term vision that allows their organizations to be profitably green. Venture capitalists, crowd funders, and government organizations such as the National Science Foundation and Biomarkers Consortium need to invest in green technologies to finance prototypes and make environmentally friendly products palatable for the consumer market. The authors provide many examples of environmentally friendly efforts from businesses such as Uber, Apple, Apex Clean Energy, TerraCycle, and Home Depot.
Disciplines
Publication Date
September, 2018
Citation Information
Gundars E. Kaupins. "Can Business Save the Earth? : Innovating Our Way to Sustainability" Choice: Current Reviews for Academic Libraries Vol. 56 Iss. 1 (2018) p. 96 - 96 Available at: http://works.bepress.com/gundars_kaupins/109/