Article
Observations From Radical Innovation Projects Considering the Company Context
Journal of Mechanical Design
(2013)
Abstract
The development of product-service innovation projects within the context of a company is not yet supported by clear theories and methodologies. Our objective is to analyze innovation and idea generation for such projects from the fuzzy front end to the selected design concept, assessing their potential to be successfully developed and launched on the market. We present a protocol study, using which data derived from 19 innovation projects of five types and conducted by 86 students are analyzed. Sixty-one variables are observed, thus generating 700 data vectors. Bayesian network learning is used to explore conditional inferences among these variables. We examine conditional probabilities between the innovation process means and the significant results produced for the company, modulated by the influence of contextual variables. A number of surprising findings are drawn about the link between problem setting and problem solving processes, the importance of certain contextual variables, and the potential discrepancies between the apparent and produced results of innovative projects. Conducted analyses imply the need for novel innovation evaluation frameworks.
Disciplines
Publication Date
2013
DOI
10.1115/1.4023150
Publisher Statement
Copyright 2013 ASME
Citation Information
Bernard Yannou, Marija Jankovic, Yann Leroy and Gül E. Okudan Kremer. "Observations From Radical Innovation Projects Considering the Company Context" Journal of Mechanical Design Vol. 135 Iss. 2 (2013) Available at: http://works.bepress.com/gul-kremer/28/