Organizations can enhance the value of their assembly planning, assembly design, and assembly shop floor execution through the use of the 3D product model. Once a tool targeted at product design, the 3D product model, enabled by current and emerging manufacturing process management technologies, can create additional value for organizations when used in assembly processes. The research survey conducted and described in this paper demonstrates the value organizations have seen in using the 3D product model in the assembly process. The paper also explores the current state of those organizations who have not yet implemented the use of the 3D product model in their assembly processes and the value that they foresee for possible future implementation. The essential findings of this research are the five qualitative areas in which value is derived from using the 3D product model in complex assembly processes and how those value drivers apply across various industries and organization sizes. These results provide a framework for future research to develop quantitative models of the value of the 3D product model use in assembly processes.