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Dimensions of Internet Commerce Trust
Journal of Internet Commerce
  • D. Aiken
  • Robert Mackoy, Butler University
  • B. Liu
  • Richard Fetter
  • Gregory E. Osland, Butler University
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Publication Date

Trust is a central construct and plays a critical role in understanding Internet consumer behavior. This research seeks to directly address the subject of Internet Commerce Trust (ICT) by developing a valid, reliable, and generalizable scale to measure this multifaceted subject. Two separate studies reveal a common five-factor structure. These dimensions are labeled (1) Certification, (2) Resources and Capabilities, (3) Shopping Method, (4) Reliability, and (5) Communication Viability. An accurate measurement of ICT will serve as a viable control factor in future studies of Internet consumer behaviors, segmentation analyses, and in marketing strategy research.


This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Internet Commerce on Feb 15, 2007, available online:

Citation Information
D. Aiken, Robert Mackoy, B. Liu, Richard Fetter, et al.. "Dimensions of Internet Commerce Trust" Journal of Internet Commerce Vol. 6 Iss. 4 (2007) p. 1 - 25
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