Dimensions of Internet Commerce TrustJournal of Internet Commerce
AbstractTrust is a central construct and plays a critical role in understanding Internet consumer behavior. This research seeks to directly address the subject of Internet Commerce Trust (ICT) by developing a valid, reliable, and generalizable scale to measure this multifaceted subject. Two separate studies reveal a common five-factor structure. These dimensions are labeled (1) Certification, (2) Resources and Capabilities, (3) Shopping Method, (4) Reliability, and (5) Communication Viability. An accurate measurement of ICT will serve as a viable control factor in future studies of Internet consumer behaviors, segmentation analyses, and in marketing strategy research.
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Internet Commerce on Feb 15, 2007, available online: http://wwww.tandfonline.com/10.1080/15332860802086136.
Citation InformationD. Aiken, Robert Mackoy, B. Liu, Richard Fetter, et al.. "Dimensions of Internet Commerce Trust" Journal of Internet Commerce Vol. 6 Iss. 4 (2007) p. 1 - 25
Available at: http://works.bepress.com/gregory_osland/9/