Origins and Development of the Product Life Cycle ConceptProceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought
Document TypeConference Proceeding
Additional Publication URLhttp://learn.quinnipiac.edu/charm/CHARM%20proceedings/Proceedings%20Vol.%205.htm
AbstractUnderpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers of the last two centuries. The fashion cycle and advertising spiral are antecedents of the well-known graphic form of the PLC that has been discussed for the last forty years.
This is an electronic copy of a conference proceeding. Archived with permission. The author(s) reserves all rights.
Citation InformationGregory E. Osland. "Origins and Development of the Product Life Cycle Concept" Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought Vol. 5 (1991) p. 68 - 84
Available at: http://works.bepress.com/gregory_osland/28/