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Article
Origins and Development of the Product Life Cycle Concept
Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought
  • Gregory E. Osland, Butler University
Document Type
Conference Proceeding
Publication Date
1-1-1991
Disciplines
Additional Publication URL
http://learn.quinnipiac.edu/charm/CHARM%20proceedings/Proceedings%20Vol.%205.htm
Abstract
Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers of the last two centuries. The fashion cycle and advertising spiral are antecedents of the well-known graphic form of the PLC that has been discussed for the last forty years.
Rights

This is an electronic copy of a conference proceeding. Archived with permission. The author(s) reserves all rights.

Citation Information
Gregory E. Osland. "Origins and Development of the Product Life Cycle Concept" Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought Vol. 5 (1991) p. 68 - 84
Available at: http://works.bepress.com/gregory_osland/28/