|Present||Professor of Marketing, Butler University ‐ Department of Marketing & Management|
Honors and Awards
- CBA Researcher of the Year (2005)
Holcomb Building - 259
Perceptions of personal risk in tourists’ destination choices: nature tours ...
European Journal of Tourism, Hospitality and Recreation (2017)
Terrorism, pandemic diseases, and other threatening events have recently heightened the sense of personal risk for tourists considering international travel. ...
Learning through International Strategic Alliances: Processes and Factors that Enhance ...
European Journal of Marketing (1995)
Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global strategy effectiveness. Firms can learn ...
Origins and Development of the Product Life Cycle Concept
Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought (1991)
Underpinnings and recognition of the product life cycle concept are found in the writings of sociologists, anthropologists, economists, and marketers ...