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Article
Which Master of Business Administration (MBA)? Factors influencing prospective students' choice of MBA programme - an empirical study
Journal of Higher Education Policy and Management (2011)
  • Greg Blackburn, University of Queensland
Abstract

Factors which influence students' selection of a Master of Business Administration programme are identified and the variation in their relative importance across the student population investigated. This research also identifies the features of a university which attracts students, as well as examining the students' perceptions of the management school as compared to the university as a whole. Semi-structured interviews were conducted with 76 current Master of Business Administration students. The data were analysed using a grounded theory approach and five key themes emerged from the data: repute, syllabus, quality, facilities and career. While these five themes reappeared throughout interviews, their definitions and relative importance varied widely. The conclusions drawn from this research are that numerous factors influence a postgraduate student's choice of Master of Business Administration programme and that prospective students are well informed when making their decision. The reputation of the university appears to be a key factor.

Keywords
  • business education,
  • decision making,
  • influences,
  • MBA,
  • reputation,
  • school choice,
  • student behaviour
Publication Date
2011
Citation Information
Greg Blackburn. "Which Master of Business Administration (MBA)? Factors influencing prospective students' choice of MBA programme - an empirical study" Journal of Higher Education Policy and Management Vol. 33 Iss. 5 (2011)
Available at: http://works.bepress.com/greg_blackburn/4/