The Practice of Government Public RelationsPolitical Science Faculty Publications
AbstractWith the recent change of administration in the U.S. executive branch, we have seen increased attention to issues of public information, transparency in government, and government and press relations in the United States and abroad. In addition, rapidly evolving technology and its influence on public communication have left many in government struggling to remain current in this area. Citizens and constituents learn to use interactive tools when searching for information, utilize technology for communications, and now expect government information and services to exist in the same information space as private entities. This book is an effort of leading experts in the field to assist public managers in understanding the nuances of the rules and regulations governing public information, innovative ways to use new technology, how to respond in a crisis, and how to think strategically in crafting a public image. The very practical and applied treatment of these topics should generate the interest of practitioners and policy makers due to the lack of available information on issues of public relations in the public sector. Several chapters contain a "Best Practice Checklist" as well as other supplemental material (all provided on the CD-ROM that comes with this book) that can be used to implement the strategies outlined in the book. This book is intended to serve as a single source of information for all aspects of governmental public relations. As the U.S. government transitions into a period of more relaxed restriction of public information, public administrators need a book with practical guidelines and applicable tools to assist in this new era of government public communication. In addition, the decline of traditional journalism and the rise of social media are moving targets that are continuing to evolve and require renewed and sustained attention for public administrators to the public relations function. This book addresses some of the common issues and approaches to consider when dealing with this rapidly changing environment. This book is aimed at providing a very practical, hands-on approach for the planning, implementation, and evaluation of various aspects of government public relations. The conception of the book is to serve as a practitioner counterpart to the academically oriented Government Public Relations: A Reader, which was published by Taylor & Francis in 2008 to serve as a textbook in university-level courses. The majority of the chapter authors are current or past practitioners of government public relations crossing all the levels of government, extending outside the United States and in other areas of public service as well (such as nonprofit and nongovernmental organizations [NGOs]). While their writings are informed by the latest research, their interests and orientation are to improving practice. Each chapter is intended to be useful to someone practicing in the field and looking for guidance, resources, practical advice, and best practices.
Document VersionPublished Version
CopyrightCopyright © 2012, CRC Press. From The Practice of Government Public Relations, by Grant W. Neeley. Reproduced by permission of Taylor and Francis Group, LLC, a division of Informa PLC.
Place of PublicationBoca Raton, FL
Citation InformationMordecai Lee, Grant W. Neeley and Kendra Stewart. The Practice of Government Public Relations. (2012)
Available at: http://works.bepress.com/grant_neeley/7/